Howden harnesses the collective power of its global broking operations under new brand

IPG Howden, Asia’s leading high net worth life insurance broker, renamed Howden Private Wealth

2 October 2023 – Howden, the global insurance group, today unveils a new brand as it brings together its global broking operations under one name.

The rebrand follows Howden’s announcement in April that it would unify and simplify its business structure under a single, aligned global executive, with insurance broking, reinsurance broking and underwriting reporting directly to David Howden, CEO. 

David Howden, CEO, Howden comments: 

“As we unveil our new brand and enter our 30th year, we are excited to mark this new chapter for Howden.  I am incredibly proud of what we’ve built.  The Howden brand will be represented by 15,000 people in 50 countries, not only capturing the scale of the firm’s operations for millions of clients but also, with a fresh and dynamic visual approach, expressing their collective difference. 

“By remaining true to our founding principles of independence, employee ownership, expertise, friendship and trust, we have created a company owned and run by the people that work in it. We have the architecture in place, and by continuing to bring the best insurance expertise to our clients, we can now unlock further opportunities for growth through the power of a single global brand.

“As we move forward at scale our focus is firmly on harnessing our collective power, attracting talent and aligned businesses and putting our people first.  By investing in our infrastructure and empowering our experts to do their best for our clients, we can show the force for good we know insurance can be.

“We act for clients ranging from individuals to the largest global corporations, spanning the full spectrum of local, specialty and international (re)insurance.  We now have a brand that shows all we have to offer our customers.  It reflects who we are.

“Our go-to-market strategy is simple; we are committed to acting as one business, bringing the full force of all our experts, regardless of specialism or geography, for the benefit of our clients.  That way, with transparency and trust, I can promise that all our stakeholders get the very best of us.”

Goh Chye Huat, Regional CEO, Howden Asia, adds: “In Asia, we have witnessed the extraordinary growth and transformation of this dynamic region over the last few years and there has never been a better time to unite under one brand to reflect our standing as a leading international insurance group.

“An important part of this unification is that IPG Howden, Asia's leading high-net-worth life insurance broker, will be renamed Howden Private Wealth, effective immediately, and will continue its focus on providing bespoke high-quality life insurance and wealth planning solutions to our affluent clients across Asia and EMEA.

“Today, as we launch this exciting new visual identity, we are setting our sights on a future with no limits. Our collective offering across retail, specialty, reinsurance and high-net-worth capabilities will enable us to maximize the delivery of our global expertise and support our clients seamlessly across Asia.”

As of today, Howden’s operations in Asia employs over 1,000 people across retail, speciality, reinsurance and high-net-worth, with offices in Singapore, Philippines, Thailand, Indonesia, Malaysia, and Hong Kong.